HDTV Sets Now in Over 80 Percent of US Households

New consumer research from Leichtman Research Group found that 81 percent of households in the United States have at least one high definition television (HDTV) set, and about 52 percent of all households have multiple HDTVs. Five years ago, 46 percent of US households had at least one HDTV, and 17 percent of households had more than one HDTV. About 75 percent of TV sets used in HD households are HDTVs. Including non-HDTV households, 65 percent of all television sets used in US households are HDTVs -- up from 24 percent in 2009, and 3 percent in 2004. These findings are based on a survey of 1,231 households throughout the United States, and are part of a new LRG study, HDTV XII. This is LRG's twelfth annual study related to HDTV.

Other findings include:

• 89 percent of HDTV households, and 91 percent of multi-HDTV households, subscribe to a pay-TV service -- compared to 67 percent of non-HDTV households
• 41 percent of adults have heard of 4K Ultra HDTV -- up from 30 percent in 2014
• 26 percent of those who have seen a 4K HDTV are interested getting one -- compared to 6 percent of those who have not seen a 4K TV
• 52 percent of those who purchased a TV set in the past year have a Smart TV, and 38 percent have an Internet-connected Smart TV
• About 11 percent of all TVs used in US households are connected Smart TVs
• 24 percent of all households purchased a TV set in the past 12 months -- an annual level that has been at 20 percent or above for each of the past eleven years